100PLUS, Malaysia’s first isotonic drink, was launched in 1983 by F&N Beverages Marketing Sdn Bhd. Initially unfamiliar to the public, the brand gained traction as health awareness and active lifestyles grew. Caffeine-free and specially formulated with fluids, carbohydrates, and electrolytes, 100PLUS helps rehydrate and restore the body during physical activity. Today, it stands as a leading isotonic beverage in Malaysia.